Wet Palette Supper Club
Role: Creative Strategist · Project Lead · Brand Steward
Collaborators: Martha Kensington, Aubree Costello, Hummingbird Island
Project Objective
Creator, producer, and director of Wet Palette Supper Club, a multidisciplinary dining experience pairing visual artists with emerging chefs to co-create menus inspired by the artwork. Launched with “Eat Your Heart Out,” an anti–Valentine’s Day dinner that challenged romantic tropes through food, installation, and atmosphere. Led concept development, production, cross-promotional marketing, and media outreach—resulting in a sold-out debut and regional press coverage that positioned the event as a standout in Philadelphia’s art and dining scenes.
Strategic Approach
Reached out to key Philadelphia event and food influencers such as Wooder Ice to drive organic traffic to Eventbrite for tickets
Utilized social and SEO features on Eventbrite to drive ticket sales
Outcomes and Results
Sold out small and intimate event at $130 tickets for 30 seats, generating a revenue of $3,900
with local Philadelphia art and culture influencers in attendance such as Streets Dept.
Sizzle reel for social
Full video interview of chefs and artist
Write up in The Philly Voice
Leadership and Collaboration
Brought together both visual and food artists to sit down and discuss creative process to initiate creative juices to flow so that the chef can create a curated 5 course meal inspired by the conversation
Reached out to professional photographer and videographer to capture the creative sit down for both sizzle reel and to play at the dinner. The photographer was also there to take night of images
Managed budget for both chefs cost of ingredients and a percentage of ticket sales were given to the artist
Tools and Systems
Eventbrite: Ticket sales and management, SEO and digital marketing
Mailchimp: Guest communication and mailing lists for future events
Instagram: Organic social