Process is the Product: Michener Art Museum
Role: Creative Strategist · Project Lead · Brand Steward
Client: Kyle Confehr / Michener Art Museum
Project Overview and Objective
When the Michener Art Museum invited Philadelphia-based graphic artist Kyle Confehr to exhibit work alongside Keith Haring: Radiant Legacy, I was brought in as a freelance creative strategist to consult on the full scope of the collaboration. The show, Process is the Product, became Confehr’s first solo museum exhibition and was developed as part of the museum’s initiative to spotlight emerging artists with conceptual ties to established icons.
My role bridged curatorial consultation, production strategy, budget negotiations, and marketing development. From early planning through public programming, I helped shape the artist’s presentation, supported museum relations, and led creative ideation—including naming the exhibition and refining supporting promotional copy.
Strategic Approach
Collaborated on pre-installation logistics and exhibition production planning
Co-developed the exhibition title and consulted on marketing language for digital and print channels
Participated in an on-site walkthrough to support curatorial decisions and narrative placement alongside the Keith Haring exhibit
Led payment negotiations using museum financial records and salary benchmarks to ensure fair artist compensation
James A. Michener Art Museum Financial Statements Year Ended December 31, 2019
Outcomes & Results
Confehr’s first solo museum exhibition, on view from April to October 2022
Development of an immersive AR activation integrated into the gallery space
Earned press coverage, including MutualArt publication
Produced and promoted a community artist panel featuring Jane Golden (Founder, Mural Arts Philadelphia)
Leadership and Collaboration
Acted as liaison between the artist and the institution to ensure clarity on budget, scope, and expectations
Reviewed and edited the formal engagement contract
Partnered with museum staff across marketing, and curatorial departments to support programming and engagement
